Digital Marketing is one of those terms with which we all have a feeling that we know what is means, but when it comes to nailing it down we somehow get stuck. In the end, it is not clear which types of digital marketing we are talking about.
Digital marketing is vast which gets overwhelming for the audience, so lets break down the types of digital marketing and understand it well.
1) Email Marketing :- Email marketing is one of the best converting marketing channels. By sending regular updates to your email subscribers you can build a relationship. By providing value with your email updates you can build trust – eventually, you will be able to turn a percentage of your audience into customers.
2) Affiliate Marketing :- Affiliate marketing is a performance-based business where affiliate marketers or affiliates earn money via revenue-sharing. This means they get paid a fixed commission. This is a smart and thoughtful way to earn some extra money. After all some extra cash harmed no one right ?
3) Mobile Advertising :- Businesses all over the world are shifting more of their advertising budget into mobile because consumers spend more time on their mobile devices more than any other device. Every website has to be an effective mobile site too. You can target mobile ads by audience segments or by using geofencing.
4) Viral Marketing :- You know those viral videos you see online? Well, some companies use those as a smart form of marketing. Whether it’s teaming up with a popular viral content creator, popular social media influencer or promoting it themselves, the idea of viral marketing is to create something shareworthy – by making it funny, on trend and topical.