Digital Marketing is one of those terms with which we all have a feeling that we know what is means, but when it comes to nailing it down we somehow get stuck. In the end, it is not clear which types of digital marketing we are talking about.
Digital marketing is vast which gets overwhelming for the audience, so lets break down the types of digital marketing and understand it well.
1) Social Media Marketing :- Social Media Marketing is basically the use of social media platforms and websites to promote a product or service. Social media platforms like Facebook, Instagram, Twitter, Linkedin etc, are used. You can also be a social media marketing freelancer and have clients of your own.
2) Content Marketing :- Content marketing is the art of using storytelling and valuable information to increase brand awareness with the goal of getting your target audience to take a profitable action. Content marketing aims at building relationships with potential customers and becoming a partner rather than an advertiser. If you are good at writing then this would be perfect career option for you.
3) Search Engine Optimization (SEO) :- SEO is the process of optimizing content or websites so that they show up in search results in search engines like Google. Search engines decide which websites to show for a search term based on keywords mentioned on the website and links that refer to this website. That means SEO has a lot to do with using the right keywords.
4) Search Engine Marketing (SEM) :- While SEO describes the process of getting unpaid traffic from search engines, SEM refers to using paid advertising to get traffic from search engines. The most common form of search engine marketing is Google Adwords for the simple reason that Google is by far the most used search engine.