Digital marketing is any form of marketing that occurs online. It can range from anything as simple as automated email marketing to the content creation. In recent years, digital marketing has exploded onto the marketing scene, and its effects have been anything but small. Traditional marketers and old-school companies have struggled a lot and are now moving to digital marketing.
Let's check out, why is digital marketing so beneficial
1) New enquiries :- Digital marketing will help you get more enquiries. A local shop has a fixed opening time and closing time, but in digital marketing, your website will be your shop which will be open all time and people can browse through it at anytime, be it 4:00 am or 4:00 pm. They can drop in an enquiry on the website to which you can revert back soon. These are called hot leads
2) Cost-effective :- Many companies don’t have the budgets available to utilise costly traditional marketing services such as TV and billboard ads, putting them at a distinct disadvantage to competitors with larger marketing budgets. Over here digital marketing comes in the picture acting as a saviour. You can set the budget as per your capacity in digital marketing, this is the best part about it.
3) Brand Awareness :- Digital marketing has completely revitalised the way businesses engage with both current and potential customers. It has made them at once accessible to new customers as well as familiar and recognisable to existing customers. This is called as brand awareness. Brand loyalty starts with brand awareness
4) Conversions :- The best thing about implementing digital marketing? People no longer need to come to your physical store in order for you to make a conversion. It now takes a matter of clicks to convert customers online. Your website is your store, it should offer potential customers everything they need to know about the products and services